• Amy Rawson

The Belly Beauty Connection

I mix this mysterious powder into a glass of water each day so that my skin will glow and I can have more balanced gut flora and less inflammation. My powder keeps me slim, energized and feeling great. Don't mess with my beauty powders!

Are ingestible supplements — which the FDA technically classifies as food — beauty’s next big boom? Zion Market Research reports that, worldwide, dietary supplements are a $133 billion market, projected to reach $220.3 billion by 2022. In its 2016 Consumer Survey on Dietary Supplements, the Washington, D.C.-based Council for Responsible Nutrition (CRN) found that nearly one fifth of supplement users in the United States take them for skin, hair and nail benefits. 

It’s this simple: What you eat has an affect on how you look. For so long we’ve looked at beauty as one-dimensional, as what you put on your skin. With this wellness revolution, people have noticed that when they look after their body in a more holistic way, their skin benefits. Skin, hair, and nails are the last places to get nutrients, so if you’re not receiving enough nutrition, they’re the first to suffer.

People are saying, ‘Ok, I’ve had acne all my life, all of a sudden everyone has a dairy or gluten allergy. What can I do to balance all of that?’ You can attain great skin by changing what you put in your body.

The interesting thing here is that people are approaching the new beauty supplements not so much as “medicine” — the way one might dutifully take vitamins for, say, an iron or calcium deficiency — but as an extension of their beauty (which, remember, now also means health) regimen. It’s another step, the way adding a toner is another step.

The consumer just knows more now more than ever that you can’t fix it all from the outside.

Ingestibles are going to continue to grow because they’re having an effect; people are seeing a difference. And as long as they see a difference — in their skin, their hair, their sleep patterns, their weight, their energy levels, their sex drive  — they’ll most likely be open to trying more things as the category continues to innovate. And with that, I am off to take my daily shots inner glow: SlimRoast Coffee, Trim, Energy and Immune Boost by Prevail beverages.

The Business Side of Beauty and You

Entrepreneurs in the know are finding ways to cash in on the new side of beauty---from the inside of course. A notably affordable option is checking into these premium-sourced, great tasting nutritional powders to mix in water that enhance beauty and health. Best of all, it's a work from home endeavor that gives people freedom to not only look more beautiful and be more healthy, but earn a seriously great income too. 


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